Genesislab Launches AI Interactive Video Platform ZUICY

Source: Maeil Business Newspaper (매일경제) — New interactive video platform ‘ZUICY’ officially launches Original in Korean

Genesislab has officially launched ZUICY, an AI-powered interactive video content platform. ZUICY uses artificial intelligence to recognize viewer head movements, gaze direction, facial expressions, and voice responses, enabling interactive engagement between viewers and video content.

The platform currently features 36 interactive content titles, including Genesislab’s original content, escape room scenarios developed with KeyeScape, creator participation content from notable names like Kim Badak, Choto Rabbit, and Soobong ASMR. The company has also signed a new video content supply agreement with Hibab, a popular mukbang (eating broadcast) YouTuber.

The core of the Hibab partnership involves applying ZUICY’s interactive technology to existing mukbang videos that had declined in audience interest, redistributing the content to reach new viewers. Genesislab intends to position ZUICY as a “tech MCN” platform, regularly introducing content based on celebrity and creator IP partnerships. The app is available for free download on Google Play and Apple’s App Store.